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Peach Media

Powering the administration of media campaigns

For over 20 years, we’ve been building the tools that enable different parts of the advertising industry in the UK, France and Ireland to work together. Processing over 100,000 actions every day, our services are indispensable to the people who keep the ad industry running.



A gold standard

Our tools have been adopted by the UK, ROI and French TV industries. Every day, our 24/7 services are used by over 15,000 users across 2,500 companies.

Simple workflow

Our streamlined interface centralises data, saving thousands of hours (at least!) of wasted effort across the media ecosystem.

Totally independent

We are not owned by ann agency, media owner or broadcaster.

Reliable

We say that the typical uptime for Peach Media platforms is 99.98% (because that seems more believable than the truth — it’s closer to 100%).

An industry partner

We work closely with our clients to build tools they really need (and love).

Integrated

We integrate with software that our clients and customers already use — helping to reduce errors and issues when copying information from one system to another.

Simplifying campaign administration across the industry

CARIA® is a central transactional platform for campaign management. It’s the gold standard service in the UK and Ireland for TV, VoD and cinema, processing almost all campaigns and streamlining booking, copy scheduling, tag management and campaign administration. It helps to minimise errors and simplifies workflows by making sure everyone involved has access to the right information at the right time.

CARIA® is extending its services to online media owners. For more information on how CARIA® can optimise your workflows, get in touch.

Powering clearance in the UK

Clearcast is the clearance body that checks and approves linear and VoD advertising on behalf of the UK broadcast industry (ITV, Channel 4, Sky Media, Turner and other broadcasters). Clearcast uses CopyCentral, a Peach Media platform, to manage its clearance workflow, processing 35,000 scripts and 66,000 commercials every year.

Standardising and validating the UK’s commercial data

The Attribution service was established in 1998 to standardise and validate commercial data held on airtime sales and television research systems

It provides a centralised industry source for product, advertiser, buying agency, and holding company standard attribution codes and names matched to clock numbers.

The Attribution data set is an integral part of the Broadcasters' Audience Research Board (BARB) process for improved spot matching and analysis. It enables media agencies, brands and research bureaux to analyse the effectiveness of their campaigns.

 

Streamlining media administration for video advertising in France

A unified and comprehensive platform for the management of compliance and clearance, ARPP.TV links metadata to verification and reconciliation outputs. It creates Unique Ad Codes and removes duplication and ambiguity, simplifying processes for nearly 5,000 users in 2,300 companies.

Ready to find out more? Let’s talk.

Contact us

Team Peach Media

Our team brings together years of experience from across the creative, media, agency and technology worlds.

Simon Cox

Chief Executive Officer

I've loved spending the last twenty years taking technology based services that solve real problems for people from a UK launch market to the rest of the world.

Dan Shawcross

Director of Client Service, Peach Media

I’ve spent 15 years working with the CARIA service, changing the media landscape in the UK and Ireland. I work with media sellers and agencies, focusing on delivering efficiencies for them. I’m passionate about providing great service, and I’m excited about the next stage of Peach Media, creating even more value through APIs, Advanced TV and VoD and automation at every turn.

Al Hepworth

Chief Technology Officer, Peach Media

I’m an innovator and systems virtuoso. Of late I’ve been busy designing, integrating and evolving our industry-leading data platforms. After tinkering with astrophysics and pioneering e-commerce tech back in the day, I co-founded start-up Optimad in 1999 and led the team that created CARIA® and ARPP.TV in an attempt to bring some order and efficiencies to the media industry.

Angela Walsh

Head of Client Services, Peach Media

Harmonised data and happy clients, that’s my mantra. I landed in TV media in 2005 and immediately realised the power of clean data and systemisation. I work closely with our key media owners and agency clients in the UK and Ireland, championing CARIA, scoping and introducing extensions, and delivering systemisation, increasingly in areas beyond linear TV. I also manage the TV industry’s gold standard Attribution naming service, with Clearcast, which we’re currently extending from TV to cover VoD.

Matt Jackson

Technical Director

Matt has been getting things "done done" with Optimad since 2001, delivering the core CARIA and ARPP.TV industry services and associated system integrations that have fundamentally turbo-charged how our clients work. Looking forward to an exciting rebirth as Peach Media with 2019 bringing an expanded Advanced TV focus and opening up our products with more APIs.

Richard Smith

Chief Operating Officer

I've worked in a variety of technology companies from big to small and many points in between. I like to work with inspiring people to make sure that the great products we create also make commercial sense. My team manages Finance, IT and HR for the business helping to make everything work smoothly.

Andrew Fox

Chief Design Officer & Head of Marketing

I’ve been designing and building digital work since 1994. I’m now shepherding Peach’s communications, brand, UX and design. I get to work with a fantastic team of people who help me look good and prevent my worst Goth tendencies.