Powering the administration of media campaigns
For over 20 years, we’ve been building the tools that enable different parts of the advertising industry in the UK, France and Ireland to work together. Processing over 100,000 actions every day, our services are indispensable to the people who keep the ad industry running.
A gold standard
Our tools have been adopted by the UK, ROI and French TV industries. Every day, our 24/7 services are used by over 15,000 users across 2,500 companies.
Our streamlined interface centralises data, saving thousands of hours (at least!) of wasted effort across the media ecosystem.
We are not owned by an agency, media owner or broadcaster.
We say that the typical uptime for Peach Media platforms is 99.98% (because that seems more believable than the truth — it’s closer to 100%).
An industry partner
We work closely with our clients to build tools they really need (and love).
We integrate with software that our clients and customers already use — helping to reduce errors and issues when copying information from one system to another.
At Sky we’re always keen to push boundaries. The automation that Peach Media and CARIA® provides to our business is highly beneficial to both us and our customers. We’re looking to extend this further as we continue to expand our business.
Director of Operations, Sky
Peach Media is a key, trusted industry partner for us; the systems and services we contract and run with them fundamentally underpin essential industry workflows. As the industry evolves we’re working with our stakeholders and Peach Media to extend these further into the non-linear digital area.
Managing Director, Clearcast
Channel 4 has worked constructively with Peach Media for many years. Their knowledge of the business and ability to work efficiently and effectively with both agencies and media owners has been a huge part of the success of CARIA®. We are delighted to see CARIA® starting to provide our digital teams with the benefits the linear teams have enjoyed for years.
Traffic Manager, Channel 4
We’ve worked with Peach Media on a number of key integration projects to help move our business forward. We have found that the functionality has been scoped well and projects delivered on time. We have also found the team great to deal with and always professional.
ITV Channels Sales Controller,
CARIA® is an integral element to our processes in AV, integrating with our market-leading AVP planning system, sales house systems and Mediaocean.
Creating efficiencies throughout the value chain, it allows us to connect our investment teams with our creative agency partners, facilitating copy fulfillment and creative optimisation opportunities for our clients
Head of AV Amplifi, Dentsu Aegis
CARIA® is an essential system for many of our members. It saves them time, it’s extremely reliable and it’s run very well.
IPA Production Consultant, IPA
Team Peach Media
Our team brings together years of experience from across the creative, media, agency and technology worlds.
Chief Executive Officer
I've loved spending the last twenty years taking technology based services that solve real problems for people from a UK launch market to the rest of the world.
Director of Client Service, Peach Media
I’ve spent 15 years working with the CARIA service, changing the media landscape in the UK and Ireland. I work with media sellers and agencies, focusing on delivering efficiencies for them. I’m passionate about providing great service, and I’m excited about the next stage of Peach Media, creating even more value through APIs, Advanced TV and VoD and automation at every turn.
Director, Peach Media, France
As kingpin in the launch and rollout of the industry solution PubID in France in 2010, followed by ARPP.TV in 2013, I also manage the UK TV clearance platform, CopyCentral. With a finger on the pulse of the French TV advertising industry and its regulatory framework, I'm also in charge of Peach Media’s data management activity in France.
Chief Technology Officer, Peach Media
I’m an innovator and systems virtuoso. Of late I’ve been busy designing, integrating and evolving our industry-leading data platforms. After tinkering with astrophysics and pioneering e-commerce tech back in the day, I co-founded start-up Optimad in 1999 and led the team that created CARIA® and ARPP.TV in an attempt to bring some order and efficiencies to the media industry.
Head of Client Services, Peach Media
Harmonised data and happy clients, that’s my mantra. I landed in TV media in 2005 and immediately realised the power of clean data and systemisation. I work closely with our key media owners and agency clients in the UK and Ireland, championing CARIA, scoping and introducing extensions, and delivering systemisation, increasingly in areas beyond linear TV. I also manage the TV industry’s gold standard Attribution naming service, with Clearcast, which we’re currently extending from TV to cover VoD.
Matt has been getting things "done done" with Optimad since 2001, delivering the core CARIA and ARPP.TV industry services and associated system integrations that have fundamentally turbo-charged how our clients work. Looking forward to an exciting rebirth as Peach Media with 2019 bringing an expanded Advanced TV focus and opening up our products with more APIs.
Chief Operating Officer
I've worked in a variety of technology companies from big to small and many points in between. I like to work with inspiring people to make sure that the great products we create also make commercial sense. My team manages Finance, IT and HR for the business helping to make everything work smoothly.
Chief Design Officer & Head of Marketing
I’ve been designing and building digital work since 1994. I’m now shepherding Peach’s communications, brand, UX and design. I get to work with a fantastic team of people who help me look good and prevent my worst Goth tendencies.